Industry Focus

Media and Entertainment


The revolution in the Media and Entertainment industry is something that we are experiencing everyday since almost a decade. The advent of Information Technology in the entertainment industry has replaced the conventional mass media platforms with the technological or digital media industry, which has been growing in leaps and bounds since then. It is certain that the information revolution has made the information process rapid, allowing the media companies to send news and media related information in a flash to any corner of the world.

No wonder, the internet is to be largely blamed for the following consequences and it is all for good. If we look in to the media industry, it comprises of number of classifications namely, Print, Broadcast, Electronic and Advertising Agency, News Agency and Films. However, the trending elements like Composing, animation, diagrams, audio, video visuals, centralized newspapers, virtual magazines is only possible through this advance system.

Focus Areas

Our professionals at Redback Software Solutions have carefully analyzed the market realities and have come to a conclusion that the media and entertainment industry is still in the reshaping phase. There are many new business models that are emerging, consumer viewing habits are changing and new competition is arising from multiple sectors.

Obtaining this critical information has helped our professionals to come up with an array of digital media and entertainment solutions that can help the respective companies adapt to the realities of the digital age, accepting the new methods to simplify operations, understand consumers, digitize content and capitalize on new opportunities.

Within the Broadcast and Entertainment sector, companies have been facing an entire new wave of disruptive technologies with cutthroat competition in the industry. Whereas, today every media company in the print and publishing sector, that is willing to keep up with the pace, cannot miss out on digitizing their business and reach out to their target audience on the digital platforms. Hence, Redback Software Solutions with its hands on experience is determined to witness these businesses excel by helping them in providing content the way consumers want it- It could be on the web by offering dedicated websites and on the smart devices through developing competitive apps that reaches out to the target audience.

Our Expertise

  • Compliance and Security

  • Mobile enablement

  • Portals/CMS/CRM

  • Personal Ordering Systems

  • POS Solution, POS Integrations

  • Accounting and Financials

  • Back-office Systems

  • Business Intelligence and Analytics

  • Revenue Management System

  • Wireless Solution (Mobile/Handheld/SMS)

  • Staff scheduling

  • CRM

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At Redback Softwares, we equip our proficient web development team with suitable Internet technologies and tools that help them in carrying out effective planning and follow the rigorous development process in order to meet the client requirements.

Chennai | Vellore | Hosur | Banglore