Mobile Apps

Mobile App Marketing

Don’t end up being a needle in the haystack. Market and get your app discovered!

To create a profitable business out of the mobile app there should be a clear and efficient app marketing strategy. Remember a good app with a very good app marketing process can lead you to monetize your app effectively. As we know in the end all business operations can be reduced to three words – Product, People and “PROFIT”

Let us have a look on the mobile app market statistics now days:

How many people use mobile apps?

  • 1.2 billion People at the end of 2012

  • Forecast to grow at a 29.8 percent each year

  • 4.4 billion Users by the end of 2017

  • Much of the above growth will come from Asia

How many mobile apps are there in market?

  • Forecasts: 82 billion apps will be downloaded worldwide in 2013

  • And by 2017 there will be more than 200 billion downloads per year

How much revenue do/will mobile apps generate?

  • Full-year app revenues of $12 billion in 2012

  • Forecasted to grow to $20.4 billion in 2013

  • Forecasted to grow to $63.5 billion in 2017

How do you make money from mobile apps?

  • In 2013 there will be 81.4 billion downloads, 90 percent of these will be free apps.

  • By 2016 there will be 309.6 billion app downloads, but 93 percent will be free

  • The number of downloads featuring in-app purchase will increase from 5 percent of total downloads in 2011 to 30 percent in 2016.

  • The share of revenue from in-app purchases will increase from 10 percent in 2011 to 41 percent in 2016.

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At Redback Softwares, we equip our proficient web development team with suitable Internet technologies and tools that help them in carrying out effective planning and follow the rigorous development process in order to meet the client requirements.

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